Feb
26

Global Resorts Network Saturated?

By Adam Holland

I was reading an interesting free report from a great internet marketer named Frank Kern.  If you don’t know him, he’s been involved in many of the largest product launches online in the last several years.  Just one of his lauches did over $18 million.  Need I say more?

Well in his free report (it was actually a scanned copy of a note he wrote by hand) he talked about first class vs. coach and how it relates to the economy…

I’m not going to spend a bunch of time describing his thoughts in detail, but simply what Frank said was that business owners don’t care about the news.  They’re going to focus on what makes them money no matter what the Dow Jones is doing…  And the biggest mistake some people make is that they’re trying to sell their low cost, crappy product (in our industry that would be a second-rate, low cost business opportunity).  They’re selling to “coach”.

The problem is “coach” is full of broke people.  (I actually flew to Atlanta this week and flew coach so I don’t FULLY agree with this but just understand where he’s coming from here…)  Frank says that “coach” people aren’t buying anything.  “Coach” people are tightening their budgets because they’re afraid and they’re not even going to invest in anything that can give them a return because they’re afraid… (interesting, huh?)

What does this have to do with Global Resorts Network and saturation?

Well if you know anything about GRN, it’s not cheap.  GRN is a great product and has a TON of value.  The “problem” some people see with it is the masses can’t afford it right now (according to some).  Some prospects I speak with have come up with their own answer that it’s too expensive and no body wants to spend that kind of money right now…

They just assume that people can’t afford it.  And they’d be right, if they were selling to “coach” prospects.

You see, first class was full on Frank’s flight as he wrote that note.  And he said, NOW is the time to market towards “first class” because first class is always full.  People are still spending the money in first class because they have it and they can AFFORD to spend it.

What do people in first class like to do??? Hmmm… golf, ski, and …. TRAVEL!  DUH!

And what industry is Global Resorts Network in?

Are you connecting the dots here?

So why aren’t we slowing down?  Because GRN is really attractive to “first class” customers.  It’s attractive to people that understand business and can AFFORD to make an investment right now.  Are you going to jump on board, or continue to try to sell to “coach”?

Before you do ANYTHING, get access to the GRN Wealth Report by putting in your info to the right for IMMEDIATE access…

2 Comments

1

Hi,

Well written post. I have only two things to elaborate on.

1. If anything were to saturate it would be a religion. Since that’s never happened, saturation is a broke mans excuse to do nothing.

2. When that broke mentality says no one will buy it, they’re right. No one will buy it from THEM…

Keep up the good posts my friend…

2

Hi Adam,
Spot on! I agree we have to focus on the people who CAN afford it… in fact the reason they can afford it is often because they like to SAVE their hard-earned money. Thanks for voicing what I’ve been thinking for a while - and great business presentation, all round.

Leave a Comment